Contents
1. In short
In short
If you communicated with a business through WhatsApp, ask that business to delete your information: it is responsible for it and asks Softshop to carry out the deletion. If you work for a business that uses Inbox 360, or you are that business, write to Softshop's privacy email. Deletion is completed within 30 calendar days and confirmed by email.
2. Who can request deletion
- End customers: anyone who communicated with a business through Inbox 360.
- Platform users: the staff of a business that uses Inbox 360.
- Business customers: a business may ask for the deletion of all its information at any time; it is deleted in any case when its contract ends (section 7).
3. How to request it
If you are an end customer
Contact the business you communicated with, by WhatsApp or by any channel it offers, and ask it to delete your information. That business is responsible for your information, knows you and verifies your identity; it then asks Softshop to carry out in the service whatever is needed, and Softshop does so within the applicable period. If you write to Softshop directly, we will direct you to that business or forward your request to it.
If you are a platform user or a business customer
Send an email to info@softshop.com.py with the subject "Data deletion request", from the email address of your account, telling us what you want deleted. Our team carries out the deletion and confirms by email.
4. What we delete and what we keep
In short
We delete the communications and the information linked to you, including what artificial intelligence features generated about you; for platform users, the account. We keep only security logs for 12 months, the copies in backups until they rotate, and what the law requires us to keep.
What we delete: the messages and files linked to you, your WhatsApp number and profile name, the information the business recorded about you in the service, the analysis generated by artificial intelligence features about you and, if you are a platform user, your account.
| What we keep | For how long | Why |
|---|---|---|
| Security logs of platform users (IP address, date and type of event). | 12 months from each event, even if the account is deleted earlier. | To detect and investigate incidents. They do not contain message content. |
| Copies in backups. | A maximum of 90 days. | To restore the service after a failure. Backups are not used to restore information deleted on request. |
| Information we must keep by law or to defend a legal claim. | For the period the law sets. | Legal obligation. |
| Copies held by Meta and by our artificial intelligence providers. | Meta: maximum 30 days. Artificial intelligence providers: up to 30 days (Google up to 55 days). | Their own retention under their terms. |
5. How long it takes
Deletion requests are completed within a maximum of 30 calendar days from receipt, in line with article 26 of Paraguay's Personal Data Protection Law No. 7593/2025. Today the deletion is carried out by our team, and we confirm by email when it is done.
6. Removing Inbox 360 from Facebook
This section applies to the administrators of a business customer who used Facebook Login for Business to connect their business's WhatsApp number to Inbox 360. End customers never connect anything to Facebook to communicate with a business.
- Open Facebook and go to Settings & privacy > Settings.
- Open Apps and websites.
- Find Inbox 360 and select Remove. Facebook may also offer a Send request option for data deletion, which brings you to this page.
Removing the app revokes the permissions granted through that login. Your business's WhatsApp Business account and phone number remain yours. To delete the information already processed in Inbox 360, send the request described in section 3 or terminate your business's contract.
7. When a business ends its contract
When a business stops using Inbox 360, all its information, including the artificial intelligence models adjusted for its exclusive use, is deleted within 30 days, without the need for any request. The business may request its information within 15 days after termination. Only the limited exceptions in section 4 remain for their stated periods.
8. Contact
Softshop S.A.
España esquina Brasilia, Edificio España
Asunción, Paraguay
Privacy email: info@softshop.com.py
See also our Privacy Policy and our Terms of Service.